Hello, everyone.
This is Enta.
July is coming to an end today, isn't it?
Once August rolled around, the Obon holiday came in the blink of an eye, and before I knew it, it was September.
The third quarter is about to begin.
Once the third quarter starts, it suddenly feels like the end of the year is just around the corner, doesn't it? lol

We sometimes discuss things on a quarterly basis.
Especially with older people.
I used to feel the same way—what exactly is a quarter?
That’s how I used to think about it, but now that I’m on the management side, I find myself paying more attention to it than I expected.
To put it simply, the year is divided into four parts, with each part representing a three-month period.

Generally speaking, when using April as a reference point,
April–June: First Quarter
July–September: Second Quarter
October–December: Third Quarter
January–March: Fourth Quarter
However, please note that the starting point for this base varies by company.
We use this quarter to set sales forecasts and predict trends, but...
Ordinary small and medium-sized businesses like ours probably wouldn't do that, lol.
Actually, I don't do that kind of thing either.
Unlike large companies, we don't have to worry too much about cash flow. (The scale of payments is different.)
That said, ideally, it would probably be best to have a solid grasp of this material by now, though...
To be honest, I don't really see the benefits that would justify going to all that trouble.
Even if you're just pretending to know what you're talking about, try bringing it up during the quarterly meeting lol
People will probably be like, "Whoa!?" lol (Not that I know, though.)
Now, try applying that one-year timeframe to yourself and thinking about it in terms of quarters.
You can use this to reflect on what happened in the first quarter of this year—like, “Oh, this happened, and that happened”—and to set goals for the future, too ^^
It's still hot in August, but let's do our best while staying in the shade!
See you later.



