{"id":59078,"date":"2026-04-10T08:00:59","date_gmt":"2026-04-09T23:00:59","guid":{"rendered":"https:\/\/norimen.net\/?p=59078"},"modified":"2026-05-16T18:34:26","modified_gmt":"2026-05-16T09:34:26","slug":"new-graduates-1-in-3-quit-sme-recruitment-3","status":"publish","type":"post","link":"https:\/\/norimen.net\/en\/new-grad-1-in-3-quit-sme-recruiting-3\/","title":{"rendered":"In an Era Where One in Three New Graduates Quits, the Real Challenge for Small and Medium-Sized Enterprises Lies Ahead (Part 3)"},"content":{"rendered":"<p>Hello, everyone.<\/p>\n<p>This is Enta.<\/p>\n<p><a href=\"https:\/\/norimen.net\/en\/new-graduates-1-in-3-quit-sme-recruitment-1\/\" target=\"_blank\" rel=\"noopener\">In an Era Where One in Three New Graduates Quits, the Real Challenge for Small and Medium-Sized Enterprises Lies Ahead (Part 1)<\/a><\/p>\n<p><a href=\"https:\/\/norimen.net\/en\/new-graduates-1-in-3-quit-sme-recruitment-2\/\" target=\"_blank\" rel=\"noopener\">In an Era Where One in Three New Graduates Quits, the Real Challenge for Small and Medium-Sized Enterprises Lies Ahead (Part 2)<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59070\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/04\/2ad3af7740d6d61f02d796e7b125f385.jpg\" alt=\"Target Audience for Job Postings\" width=\"600\" height=\"400\" \/><\/p>\n<p>I've written \"Part 1\" and \"Part 2\" so far, but this time...<strong>Any specific strategies? lol<\/strong><\/p>\n<p>I'll write about \"what to do.\"<\/p>\n<h2>Treat social media, blogs, and websites as separate entities<\/h2>\n<p>We can't formulate a strategy until we sort this out first.<\/p>\n<p>If we view the Internet as the real world<\/p>\n<ul>\n<li><strong>Social Media<\/strong>= Handing out flyers<\/li>\n<li><strong>Blog<\/strong>= Text displayed on signs or chalkboards in front of the store (company culture, philosophy, the president\u2019s outlook, and work practices)<\/li>\n<li><strong>HP<\/strong>= The Company Itself<\/li>\n<\/ul>\n<p>This is the basics.<\/p>\n<p>&nbsp;<\/p>\n<p>If we don't hand out flyers, people won't know about our store.<\/p>\n<p>Just handing out flyers isn't enough\u2014if people aren't interested or don't get a sense of the store's atmosphere, they won't come in.<\/p>\n<p>Lately, after seeing social media posts featuring pink machines, I\u2019ve been getting messages from other companies in the same industry...<span style=\"font-size: 20px; color: #ff00ff;\"><strong>The Pink Company<\/strong><\/span>That's what people say about our company, lol<\/p>\n<p>Still, it's important to leave a lasting impression! (I know this sounds like I've switched industries, lol)<\/p>\n<p>Once you step inside, the overall impression, quality, and sense of trust the store conveys will make you think, \u201cThis is the place.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The hiring process follows the same pattern.<\/p>\n<p>They raise awareness on social media by posting, \u201cHere\u2019s the kind of work we\u2019re doing,\u201d and<\/p>\n<p>On the blog, encourage readers to delve deeper by saying, \u201cOur CEO thinks this way\u201d or \u201cWe work this way,\u201d and<\/p>\n<p>Check the company\u2019s track record, project examples, organizational structure, philosophy, and terms on its website before deciding whether to apply.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Companies that are able to intentionally design this process have a strong advantage in recruitment.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59081\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/04\/d55e1600579cae6a08cf4c0cf6aac398.jpg\" alt=\"Using Social Media\" width=\"600\" height=\"400\" \/><\/p>\n<h2>SNS: Keep handing out flyers every day!<\/h2>\n<p>What's important on social media is<strong>Consistency and Volume<\/strong>That's it.<\/p>\n<p>If you're using social media for recruitment purposes, your goal should be to leave viewers with the impression, \"Oh, that's what it's like on the job at that company.\"<\/p>\n<p>To be more specific:<strong>X (formerly Twitter), Instagram, and TikTok<\/strong>...and post photos and videos from the site every day.<\/p>\n<p>The content doesn't have to be complicated.<\/p>\n<p>\"Here's what the slope looks like today.\"<br \/>\n\"Anchor drilling: \u25cb holes completed today\"<br \/>\n\"Meals on the Job (This actually goes viral, and it gets pretty heated lol)\"<\/p>\n<p>This is enough.<\/p>\n<p>The important thing is<strong>\"This company is always on the move\u2014it looks fun and feels real.\"<\/strong>...to give that impression.<\/p>\n<p>Major companies would never (or couldn't) do this.<\/p>\n<p>I think this is the most powerful weapon that only a small or medium-sized business can wield.<\/p>\n<p>It may not seem related to hiring, but in fact,<strong>Be sure to read this before applying<\/strong>\u3002<\/p>\n<p>*Recruit Works Institute, \u201cSurvey on the Hiring Process\u201d<br \/>\nData shows that 60 to 70 percent of job seekers check a company\u2019s social media, website, and blog before applying.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59082\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/04\/ee6a28691456bfd07613b72d7144b89d.jpg\" alt=\"Social Media on the Ground\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Blog: Showing the CEO's Way of Thinking Is the Most Effective Strategy<\/h2>\n<p>The most important thing about blogging is<strong>\"The President's Personality, Philosophy, and Vision\"<\/strong>is to convey that.<\/p>\n<p>What job seekers really care about is<\/p>\n<p>\"What kind of future will I have if I join this company?\"<br \/>\n\"What Kind of People Are the CEO and My Boss?\"<br \/>\n\"Is this a good place to work?\"<\/p>\n<p>That's all.<\/p>\n<p>It's totally fine to write in-depth about construction techniques (if you're running a specialized site like ours, lol).<\/p>\n<p>However, if you're writing it for job application purposes,<\/p>\n<ul>\n<li>The President's Philosophy and Vision<\/li>\n<li>What Makes Work Interesting (The Thrill of Slope Construction, for Example)<\/li>\n<li>Real Voices from Employees<\/li>\n<li>Stories About Failures and Struggles (Realism Is Key lol)<\/li>\n<\/ul>\n<p>By continuing to write this on a regular basis,<br \/>\n<strong>\"What about this CEO?\" \"Would you like to work here!?\"<\/strong>...to make them feel that way.<\/p>\n<p>Apparently, things like this really help with the hiring process!<\/p>\n<p>Try to write every day if possible, or at least once every three days lol<\/p>\n<p>Every day is hell, but once you get used to it... lol<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59083\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/04\/d24cfe677eaa98a3c272a017cf4afc37.jpg\" alt=\"Daily Posts\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Website: The Last Line of Defense for Building Trust in a Company<\/h2>\n<p>A website is the place that provides \"that final push\" to make someone decide to apply.<\/p>\n<p>It seems these are the main points job seekers look for on company websites. (According to Iroiro Net)<\/p>\n<ol>\n<li>Company Size, History, and Track Record (Reliability)<\/li>\n<li>Project Examples (What kind of work do we do? Can we handle it?)<\/li>\n<li>Careers and Hiring Page (Compensation, Conditions, and What We're Looking For)<\/li>\n<li>Message from the CEO (The Face and Words of the Leader)<\/li>\n<\/ol>\n<p>Companies that don't have this in place are likely to raise concerns. The key point is whether they've clearly stated this in writing.<\/p>\n<p>In particular,<strong>Careers Page<\/strong>\u3002<br \/>\nThese days, a page that just says \u201cNow Hiring\u201d and lists an email address just doesn\u2019t cut it.<\/p>\n<p>\"What Kind of People Do You Want to Work With?\"<br \/>\n\"What kind of career can I build if I join?\"<br \/>\n\"What kind of employee benefits are available?\"<\/p>\n<p>Write this out in detail. Just this alone will make a difference in the application rate.<\/p>\n<p>&nbsp;<\/p>\n<h2>Using Hello Work Agency Services<\/h2>\n<p>Along with updating our social media, blog, and website,<strong>We'll also post the job openings on Hello Work at the same time<\/strong>That is the correct answer.<\/p>\n<p>As I mentioned \u2191\u2191\u2191, the utilization rate of Hello Work is<strong>73.4%<\/strong>...and remains high.<\/p>\n<p>It remains a powerful medium for targeting foreigners, people with no experience, and those living in rural areas.<\/p>\n<p>But if you write the job posting the wrong way, you won't get any responses at all.<\/p>\n<p>As mentioned on this blog,<strong>Minakuru Organizational Research Institute<\/strong>'s \"Hello Work Job Posting Management Service\" is,<\/p>\n<p>This service does exactly that\u2014it handles the task of \u201cwriting job postings correctly, using compelling language, and updating them regularly\u201d on your behalf.<\/p>\n<p>For small and medium-sized construction companies that lack the time and manpower for recruitment, this should be a huge help.<\/p>\n<p>Plus, they'll handle all that tedious paperwork for you!<\/p>\n<p>Click here for details \u2192 <a href=\"https:\/\/norimen.net\/en\/method\/job_vacancy01\/\" target=\"_blank\" rel=\"noopener\">Minakuru Organizational Research Institute: Hello Work Job Posting Management Services<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Based on my experience at Hello Work, you\u2019ll start to see results after at least 3 to 6 months.<\/p>\n<p>We get calls from the Job Center about job openings about five times every three months. We used to get even more before the pandemic, though...<\/p>\n<p>Last year, we hired one 30-year-old in Nagano Prefecture.<\/p>\n<p>There are quite a few older people, but it's much better than having no one come at all.<\/p>\n<p>Recruit on a budget and cast a wide net! That\u2019s how we small and medium-sized businesses compete!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-59084\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/04\/9ede344c15edebbc5920cde920d07aa0.jpg\" alt=\"Recruitment Activities\" width=\"600\" height=\"400\" \/><\/p>\n<h2>So, what exactly should small and medium-sized businesses be doing when it comes to recruitment?<\/h2>\n<p>This has gotten a bit long, but,<\/p>\n<p><span style=\"font-size: 18px;\"><strong>\u2460 Leave Hello Work job postings to the pros and get them moving<\/strong>(Using Services Such as Minakuru)<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\u2461 Post daily updates about the worksite and company life on social media<\/strong>(Handing out flyers = raising awareness)<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\u2462 Continue to share the CEO\u2019s and the company\u2019s philosophy and work practices on the blog<\/strong>(A Closer Look at the Application Decision)<\/span><\/p>\n<p><span style=\"font-size: 20px;\"><strong>\u2463 Develop a detailed recruitment page on the company website<\/strong>(Give it one last push!)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>All of this<strong><span style=\"color: #ff0000;\">Simultaneously<\/span><\/strong>What to do there.<\/p>\n<p>We can't compete with the big companies when it comes to budget.<\/p>\n<p>We small and medium-sized businesses can\u2019t afford to spend hundreds of thousands every month on ads on Indeed and other sites!<\/p>\n<p>&nbsp;<\/p>\n<p>However,<strong>A Recruitment Strategy That \u201cShows Faces, Reveals the Essence, and Conveys Authenticity\u201d<\/strong>Only small and medium-sized businesses can do that.<\/p>\n<p>The right recruitment strategy for small and medium-sized construction companies is to gradually put this system in place before the peak resignation periods in June and September.<\/p>\n<p>You don't have to overthink it.<\/p>\n<p>To start, try posting at least one photo from the worksite on social media starting today.<\/p>\n<p>That's how it all started. (If you do it as part of your job, that counts as work, too.)<\/p>\n<p>The period starting now is pretty important!<\/p>\n<p>&nbsp;<\/p>\n<p>See you later.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hello, everyone. This is Enta. In an era where one in three new graduates quits their job, the real challenge for small and medium-sized enterprises lies ahead when it comes to recruitment (Part 1). In an era where one in three new graduates quits their job, the real challenge for small and medium-sized enterprises lies ahead when it comes to recruitment (Part 2). I\u2019ve covered Parts 1 and 2 so far, but this time I\u2019ll share some concrete strategies lol. \u201cWell\u2026<\/p>","protected":false},"author":2,"featured_media":59072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[5501,14255,14256],"class_list":["post-59078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others","tag-5501","tag-14255","tag-14256"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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