{"id":58718,"date":"2026-03-16T08:00:59","date_gmt":"2026-03-15T23:00:59","guid":{"rendered":"https:\/\/norimen.net\/?p=58718"},"modified":"2026-05-16T18:02:10","modified_gmt":"2026-05-16T09:02:10","slug":"sparkling-sns-recruitment-warning","status":"publish","type":"post","link":"https:\/\/norimen.net\/en\/sparkling-sns-recruiting-warning\/","title":{"rendered":"Don't get scammed by companies posting job listings on flashy social media sites!"},"content":{"rendered":"<p>Hello, everyone.<\/p>\n<p>This is Enta.<\/p>\n<p>Haven't you been seeing a lot of ads from construction companies on Instagram lately?<\/p>\n<p>\"Here's the kind of work we do!\" \"Here are the people I work with!\" \"Our young employees are really making their mark!\"<\/p>\n<p>It's all sparkly, isn't it? lol<\/p>\n<p>But don't be fooled by this.<\/p>\n<p>If you're thinking about changing jobs or are currently looking for a job, please wait a moment.<\/p>\n<hr \/>\n<h2>Why Do People Fall for These \"Glamorous\" Companies on Social Media?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58719\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/03\/21d9239130a803551297d4003bbacc34.jpg\" alt=\"Social Media and Job Hunting\" width=\"600\" height=\"400\" \/><\/p>\n<p>Social media is a place where people only share the positive aspects of their lives.<\/p>\n<p>This is only natural for human beings; everyone wants to hide their flaws.<\/p>\n<p>Got it? All the flaws are completely hidden!<\/p>\n<p>That\u2019s exactly why it\u2019s risky to \u201cdecide to change jobs based only on the positives.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Recently, even in the construction industry, general contractors have been making full use of Instagram for recruitment purposes.<\/p>\n<p>Some places go to great lengths, such as hiring professional photographers to take photos or editing videos.<\/p>\n<p>To be honest, when I see it, I really think, \u201cWhat a great company,\u201d I really do.<\/p>\n<p>&nbsp;<\/p>\n<p>To be honest, if you only read the Buchake Entertainment blog, I think there are probably at least a few people who\u2019d think, \u201cThat\u2019s a great company\u201d (I hope there are a lot of them, lol).<\/p>\n<p>But once you actually get into it, it\u2019ll probably be pretty standard, though there are bound to be some challenging parts and some parts that make you go, \u201cHuh?\u201d<\/p>\n<p>I may write about fieldwork, but I hardly ever go out to the field myself! (The staff handles everything, lol.)<\/p>\n<p>&nbsp;<\/p>\n<p>When you hear from people who have actually joined the company,<strong>\"It was completely different.\" \"I quit right away.\"<\/strong>I hear that kind of story all the time.<\/p>\n<p>The gap is just too big. It's way too sparkly!<\/p>\n<p>This is something that happens in every industry, not just the construction industry, but I feel it\u2019s particularly noticeable in the civil engineering sector.<\/p>\n<hr \/>\n<h2>Characteristics of Companies That Tend to Put Out a \"Glamorous\" Image<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58721\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/03\/293e585586403862f6e524961ee5ed1c.jpg\" alt=\"Social Media and Job Hunting\" width=\"600\" height=\"400\" \/><\/p>\n<p>I can't say for sure, but many construction companies that are actively using social media<strong>Small and Micro Businesses<\/strong>That's it.<\/p>\n<p>Why?<\/p>\n<p>Major companies don't need to go out of their way to post job openings on social media\u2014people will apply on their own. They're well-known, after all.<\/p>\n<p>But since small and micro businesses aren't well-known, they won't attract customers unless they present themselves in a positive light on social media.<\/p>\n<p>This makes sense from a strategic perspective.<\/p>\n<p>However, the question is whether \u201cthe substance is there.\u201d<\/p>\n<p>I wouldn't say a company is bad just because it's a small or micro-sized business.<\/p>\n<p>There are plenty of small businesses out there that are willing to take the time to nurture their customers properly.<\/p>\n<p>I don't really know much about it, lol<\/p>\n<p>The problem is,<strong>A company where there is an unusually large gap between what\u2019s posted on social media and the reality<\/strong>That's it.<\/p>\n<p>Instagram is so glamorous, yet,<\/p>\n<p>\u2013 Once I started working there, I found I could hardly ever take paid time off.<br \/>\n\u2013 No overtime pay<br \/>\n\u2013 A workplace culture where yelling is the norm<br \/>\n\u2013 The turnover rate is abnormally high<br \/>\n\u2013 I\u2019m no longer an employee; I\u2019ve become a self-employed contractor.<br \/>\n\u2013 I haven\u2019t heard anything positive from subcontractors<br \/>\n\u2013 There are few suppliers of materials<br \/>\n\u2013 There\u2019s this super-annoying office veteran among the administrative staff<br \/>\n\u2013 The safety meeting is getting out of hand<br \/>\n\u2013 They won't enroll me in social insurance<br \/>\n\u2013 The year-end party is a pay-as-you-go event<br \/>\n\u2013 There are a lot of penalties<br \/>\n\u2013 Even though it\u2019s trying to create a cozy, homey atmosphere...<br \/>\n\u2013 Even though all the employees are working on something together, everyone\u2019s attention is...<br \/>\n\u2013 Being roped into the company's charity event over the weekend (unpaid)<\/p>\n<p>Companies like this actually exist.<\/p>\n<hr \/>\n<h2>Checkpoints to Help You Avoid Being Scammed<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58720\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/03\/83784e018bc082488c8c4188767bbc99.jpg\" alt=\"Social Media and Job Hunting\" width=\"600\" height=\"400\" \/><\/p>\n<p>So, how can you tell the difference?<\/p>\n<p>Here are a few practical tips.<\/p>\n<p><strong>\u2460 Carefully review the details of the job posting<\/strong><\/p>\n<p>Overtime hours, paid time off usage rates, retirement benefit plans, and whether social insurance is provided. This information is often included in job postings.<\/p>\n<p>If it isn't written down, you need to ask yourself, \"Why isn't it written down?\"<\/p>\n<p><strong>\u2461 Check to see if job openings are always available<\/strong><\/p>\n<p>Whether a company is willing to pay well\u2014as clearly stated in job listings on sites like Hello Work and Indeed\u2014is one indicator to consider.<\/p>\n<p><strong>\u2462 Be sure to check review sites<\/strong><\/p>\n<p>Try searching for \u201cCompany Name + Reviews\u201d or \u201cCompany Name + Reputation.\u201d You may find genuine feedback from current and former employees on OpenWork or Google Reviews.<\/p>\n<p><strong>\u2463 Don't hesitate to ask questions during the interview<\/strong><\/p>\n<p>Turnover rate, average tenure, and the reality of overtime. Try asking about these during your interview. A reputable company will answer these questions straightforwardly. Be wary of companies that dodge these questions.<\/p>\n<p><strong>\u2464 Nothing but construction photos<\/strong><\/p>\n<p>There are companies that only post construction photos\u2014they say they post photos because they can\u2019t put it into words. That suggests they might not be good with paperwork, so they\u2019re probably a truly hands-on company.<\/p>\n<p><strong>\u2465 Are you making sure to convey your message clearly in writing?<\/strong><\/p>\n<p>Could a company that uses nothing but visual effects\u2014making its content hard to read\u2014actually be one that prioritizes appearance? It\u2019s better when the message you want to convey is clearly written, isn\u2019t it?<\/p>\n<p><strong>\u2466 How many followers do you have?<\/strong><\/p>\n<p>It might just be a self-indulgent corporate website. If you think it\u2019s enough just to serve your own company\u2019s interests, there\u2019s a high chance few people will actually visit it. Since only our own employees look at it, it has a cozy, homey feel to it, lol.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>So, what kind of company is a good fit?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58722\" src=\"https:\/\/norimen.net\/wordpress\/wp-content\/uploads\/2026\/03\/9b2dcf1ec9c88e8e758e6caa003a9e72.jpg\" alt=\"Social Media Gap\" width=\"600\" height=\"400\" \/><\/p>\n<p>To be honest, companies whose social media presence is low-key often have more solid operations on the ground.<\/p>\n<p>If I were to list the characteristics of a good company, they would be something like this.<\/p>\n<p>\u2013 <strong>Salary, overtime, and days off are clearly stated<\/strong><br \/>\n\u2013 <strong>Be able to explain the career path after joining the company<\/strong><br \/>\n\u2013 <strong>There are several long-tenured employees<br \/>\n<\/strong>\u2013 <strong>There are a lot of foreign nationals, such as interns<br \/>\n<\/strong>\u2013 <strong>The return rate for foreign nationals is low<br \/>\n<\/strong>\u2013<strong> Good companies aren't flashy to begin with.<br \/>\n<\/strong>\u2013 <strong>I don't use Instagram or anything (which is kind of crazy, lol).<br \/>\n<\/strong>\u2013 <strong>They make sure to convey their message clearly in writing on social media<br \/>\n<\/strong>\u2013 <strong>No unnecessary effects<br \/>\n<\/strong>\u2013 <strong>It doesn't say things like \"It's a fun place to work!\" or \"It has a cozy, family-like atmosphere!\"<br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>To put it simply and clearly, \u201cHow many technical interns are there at most, and how many of them have advanced to foreman-level positions?\u201d<\/p>\n<p>The reason for this is that foreign workers (such as technical interns and Specific Skilled Workers) are extremely selective when it comes to the quality of the company and the salary!<\/p>\n<p>If the working conditions are poor, I\u2019ll either return home or find a new job; I won\u2019t renew my contract, and the same goes for my salary.<\/p>\n<p>It's easier to understand than Japanese, isn't it?<\/p>\n<p>&nbsp;<\/p>\n<p>Let's consider an example.<\/p>\n<p>Let's say three technical interns arrive every year and return home after three years.<\/p>\n<p>Let's assume that of those three students, two will advance to their fourth year and one will return to their home country.<\/p>\n<p>If 9 people join over 3 years and 1 person leaves after 3 years, what is the percentage?<\/p>\n<ul>\n<li class=\"whitespace-normal break-words pl-2\">9 people entered the country<\/li>\n<li class=\"whitespace-normal break-words pl-2\">6 players remain (approx. 66.71 TP3T)<\/li>\n<li class=\"whitespace-normal break-words pl-2\">3 people returned home (approx. 33.31 TP3T)<\/li>\n<\/ul>\n<p>That\u2019s how it works.<\/p>\n<p>Foreign Workers'<span style=\"color: #ff0000;\"><strong>Companies with a retention rate of 60% or higher<\/strong><\/span>This means that, in a sense, it is a well-balanced company.<\/p>\n<p>&nbsp;<\/p>\n<p>Furthermore, the fact that a company employs technical interns indicates that it has the will to expand with an eye toward the future.<\/p>\n<p>Of course, part of the reason is to address the labor shortage, but it also shows that the company is eager to hire people.<\/p>\n<hr \/>\n<p>There's nothing wrong with social media being all glitz and glamour.<\/p>\n<p>I also think it\u2019s a good thing that they\u2019re focusing on recruitment and are proactive about sharing information.<\/p>\n<p>However,<strong>Social media is just the starting point<\/strong>That's it.<\/p>\n<p>It's really risky to decide on a new job based on that alone.<\/p>\n<p>&nbsp;<\/p>\n<p>The construction industry, in particular, is one where there are many things you won\u2019t understand until you actually start working there.<\/p>\n<p>The culture on-site, relationships with craftsmen, the power dynamics with the general contractor, and a commitment to the quality of materials.<\/p>\n<p>None of this shows up on social media.<\/p>\n<p>To all job seekers: Be discerning in your choices.<\/p>\n<p>&nbsp;<\/p>\n<p>See you later.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hello, everyone. This is Enta. Haven\u2019t you been seeing a lot of ads from construction companies on Instagram lately? \u201cWe\u2019re working on sites like this!\u201d \u201cWe work with colleagues like this!\u201d \u201cOur young employees are really making their mark!\u201d They sure look glamorous, don\u2019t they? lol But don\u2019t be fooled by this. If you\u2019re thinking of changing jobs\u2026<\/p>","protected":false},"author":2,"featured_media":58723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[84,5047,14233,14234],"class_list":["post-58718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others","tag-84","tag-5047","tag-14233","tag-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u30ad\u30e9\u30ad\u30e9\u6c42\u4eba \u5efa\u8a2d\u696d 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